NEW YORK (AP) - In a shocking turn of events, music channel MTV announced today that beginning next year, all winners at the MTV Music Video Awards will be chosen by rap music star and noted tastemaker Kanye West.
Sunday’s broadcast of the network’s annual flagship event was marred when West interrupted “Best Female Video” winner Taylor Swift’s acceptance speech. West stormed onstage and shouted over a stunned Swift, asserting that singer Beyonce should have won for her video “Single Ladies”, calling it “one of the best videos ever”. The incident was only the latest in a string of awards show shenanigans by West, whose hijinks frequently include interrupting speeches to issue pronouncements that he was wrongly denied a meaningless award. Curiously, West did not interrupt host Russell Brand at any point in the proceedings, a move that would likely have put him back in the good graces of those in attendance and a television audience of millions.
The decision to appoint West to such a powerful post would seem unlikely considering the embarrassment he caused the network on the one night each year that people actually consider watching MTV. Not so, says MTV Networks president Doug Herzog. “At first we were angry at Kanye,” Herzog said. “But when we were honest with ourselves, we had to admit that he really does know best. His opinions, even on topics as disparate as music videos and 19th century pre-Raphaelite art, are invariably correct.” Herzog also noted that convenience was a factor in the decision. “We realized that having one person decide all the winners was much easier than actually conducting a vote of the general public. Besides, what are we really losing here? This is a group of people who have bestowed the coveted (sic) Moonman on the likes of Paula Abdul, Kylie Minogue and the Pussycat Dolls. Frankly, I think I should receive some kind of award myself.”
Within hours of the announcement, West weighed in via his blog. “MTV YOU FINALLY DONE SOMETHING RIGHT!!! I AM SOOOOO JACKED TO PICK THE WINNERS!! I PREDICT THAT KANYE WEST WILL SWEEP NEXT YEARS VMAS!!! YOU KNOWWW IT!!”
At press time, it was rumored that officials of the Oscars, Grammys and Emmys were contemplating offers for West to choose the winners of their awards shows as well. In related news, 20th Century Fox this afternoon greenlit the lavish biopic Kanye West: A Man For All Seasons.