I Strenuously Object

I saw something horrible on TV last night that has forced me to call for a New Rule.

A little background. The last episode of Six Feet Under is the best series finale of any show, ever. EV-ER. And without ruining it for anyone that might care to watch, the song "Breathe Me" by Sia plays a very important and emotional part in the episode. The song and the episode are inseparable.

And now...NOW. I heard the song begin on my TV and turned around immediately expecting to see something Six Feet Under-ish. But no. It was a commercial. For a VIDEO GAME. I cannot figure out how that song is the perfect accompaniment for two elfin guys with swords attacking a monster made of rocks. But someone decided that it is. And now that song is tainted.

New Rule: Once a song has become iconically and intrinsically attached to the last episode of a long-running series, it may not subsequently be used for any other commercial purpose.